AMIE INDIA Students Forum

[mandgm]

1. Customer Satisfaction 2. Profit

How to achieve customer satisfaction? -

The product should function properly.
-It must have desired accuracy
-It must have desired reliability
-It must be easy to operate
-It must be serviceable
-It must make minimum space utilization
-It must withstand rough handling
-Pleasant appearances.
-Reasonable price.

How can it be profitable?
-It must be easy to manufacture
-The raw material must be cheap and easily available
-The manufacturing process has to the decided on the basis of quantity to be produced
-It must use standard parts
-It must be easy to pack and distribute.

[hemlata]

There are different methods and tools that product managers use — there’s no one right or universal answer. In my experience, it comes down to first having a vision, strategy, and goals, and then looking at what will help you meet those goals.

What might be a “good” feature for one product would be a “bad” feature for another product which has a different strategy or is targeting a different type of customer, for example.